Become an Escape Tours Creator & UGC Partner

Combine your love of city trips with creating cool content.

Are you always on the lookout for hidden gems in the city? Do you know exactly how to capture excitement and atmosphere in a short video for TikTok or Instagram? Then we are looking for you. With more than 50 cities, Escape Tours one of the fastest growing outdoor activities in Europe. We are looking for creative partners to tell this story. Not with boring commercials, but with authentic content straight from the action.

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What is the assignment?

An Escape Tour an interactive city game in which you and your team search for the secret exit from the city. For you as a creator, this means unique locations, historical settings, and pure emotion.
We are looking for creators who:

Be visually oriented: you can immediately see which alley works well on camera.
Storytellers are: you take your followers along in the story ("will we make it within 2 hours?").
Be real: we want to see the frustration when a puzzle doesn't work out and the high-fives when it does.

Your content as an advertisement

This is where our collaboration becomes truly interesting. We not only use your content as organic posts, but also deploy it strategically for our marketing.

How does this work?

Paid media: we promote your video through our advertising accounts.
Double reach: your face and channel will be shown to a huge new audience, beyond your current followers.
Portfolio value: you demonstrate that you create content that converts, which increases your value to other brands.

What do you get from us?

We believe in fair exchange and long-term relationships.

Free tickets: you and your team (friends/family) can play the city game for free in a city of your choice.
Complete freedom: you will receive a briefing, but you decide on the creative interpretation.
Exposure: as mentioned above, we boost your content with our marketing budget.
Remuneration: depending on your reach, quality, and engagement, we will discuss an appropriate remuneration.

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Ready to dive into the city for this unique outdoor activity? Fill in the form and we will contact you shortly.

Frequently asked questions (FAQ) about UGC collaboration

Do I need to have a minimum number of followers?

No, that's not the most important thing. At UGC, it's all about the quality of your content and how well you can tell a story. Because we often use the images for advertising, we look more at your skills as a creator than at your reach. We are just as happy to work with micro-influencers (1k-10k followers) who create beautiful things as we are with large channels.

Will I be paid for the content?

We work in different ways. The basis is a barter deal: you get free access to the game for your entire team (value ± €30 - €50) in exchange for content. Can you deliver professional quality that we can use directly as advertising? Then we are definitely open to a paid collaboration. Please indicate your rates in the registration form.

May I bring someone with me?

We'd love to! An Escape Tour in teams of 2 to 4 people. It's more fun for the video if the interaction and enjoyment between you and your friends or family is visible. So we'll give you access for your entire team.

Do I have to follow a script?

We don't like unnatural videos. We'll give you a briefing with a few 'must-haves', but otherwise you'll have complete creative freedom to do it your way. We do ask you to send us a short concept or script in advance: that way we can be sure that everything is right and avoid disappointment later on.

What happens to my videos?

This is always done in consultation with you. Do you have a large audience? Then we would love to see the video appear on your channel too. We also always ask you to send us the original files (without watermark/text). We can then use these for our own social media or as paid advertisements.